Wednesday, September 12, 2007
Channel 43-They Played Our Favorites-Conclusion
WUAB-43 logo from 1991-97
Current Channel 43 Logo.."My 43" Branding..for the My TV Network
Top logo couretsy ravennamiceli.com
Bottom Logo courtesy Wikipedia..Raycom Communications
By the early 1980's WUAB-TV had established a true dominance in independent TV in Northeast Ohio Under Gaylord ownership. WCLQ-61, with Pay Per view movies at night, and regular progams diring the day..couldnt compete with Channel 43.By 1990 WUAB had been sold again..this time to Cannell Communications, owned by TV-Movie producer Stephen J. Cannell. They prety much left things as they were..Marty Sullivan retired Superhost in 1989..Changes on the horizon would change the TV landscape in Cleveland for good by the mid-1990's....
WUAB's "Ten O Clock News" made it's debut in January 1988..The original anchors were Bob Hetherington, Romona Robinson, Frank Cariello and Gib Shanley previously of KYW-3 and WEWS-5, as Sports Director..The market was ready for a 10:00 news show and ratings grew steadily..Hetherington was replaced by Jack Marschall and Robinson left for WKYC-TV 3 eventually, where she has been for over 10 years. Sally Bernier handled weather chores for a time..The news continues under the "19 Action News" banner to this day..
As hinted above..changes took place in the mid 90's to television all over the country. The trigger for all this was the change of New World TV stations to FOX affiliation, including WJW-TV 8 in Cleveland. In September 1994, WOIO-19 owner Malrite signed a Local Marketing Agreement with WUAB-43..
In January 1995, WUAB became an affiliate of both UPN and WB Networks. Raycom bought Channel 19 in 1996 and with it, the LMA with Channel 43..In 1997 Channel 43 became solely an UPN affiliate..
Raycom bought WUAB in January 2000..Since then, 43 has lost the OTA Indians games to FSN Ohio, (now on Sportstime Ohio and WKYC-TV) and offers almost no local programming other than the 10:00 News, which is tied in to "19 Action News"..19 has been criticized for its "In Your Face", tabloid style of news..Channel 43 is now affiliated with "My TV" which is still I think trying to find its way as a network. Sadly, much of Channel 43's non-prime time programming consists on informercials..
Final Comment:It is sad that a once great TV station has been reduced to tabloid news, judge shows and informercials as its main programming. I would love to see Channel 43 hook up with "Retro Television Network" For some great classic programming..Maybe even have "43 Vault" with past local programming goodies..well we can dream, can't we?..